{♥} Well, hello there!
I am Mareike aka Sumi!
37-year-old social media & community pro near Cologne with a frontend dev past of 13 years. I turned my passion for digital storytelling into a career. I thrive in collaborative, dynamic environments where creativity and empathy shine.
I like to work with people who...
are creative, empathetic, and open to collaboration, especially when it comes to finding new ways to engage communities and build meaningful connections.
I'm making a career change because...
I want to pursue a path that allows me to leverage my creativity, social media expertise, and passion for building strong, engaged communities in a more impactful way.
I want to work for a company that...
values creativity, empathy, and open-mindedness, where I can contribute to meaningful projects and help foster a positive, inclusive community.
{♥} Resume
Work Experience
Bergheim || 2020 – Present
- Host engaging livestreams on Twitch to foster a sense of community through gameplay
- Produce content for various social media platforms like Twitter, Instagram, TikTok, and YouTube to engage followers and expand reach
- Develop branding assets such as logos, overlays, and emotes to maintain consistent visual identity
- Oversee and cultivate a vibrant community on Discord and Twitter by creating an inclusive and dynamic environment
2022 – Present
- Advocated for women in the games and tech industries to increase visibility and representation
- Empowered girls and women to pursue gaming and tech careers through inspiration and support
- Promoted Women in Games' mission of inclusivity and diversity in the industry
Munich || 2024
- Developed and implemented content strategies on various social platforms to enhance audience reach and engagement
- Produced diverse content including written posts, edited videos, and captivating graphics
- Generated innovative ideas to drive interaction and maintain audience interest
- Operated in dual roles as the content frontliner and the strategic executor behind the scenes
Hürth & Cologne || 2021 – 2023
- Developed and customized front-end layouts for JTL store systems, incorporating client-specific features
- Ensured smooth operation of JTL Shop systems through regular maintenance and updates
- Resolved issues and managed requests via daily ticket processing, providing quick solutions and customer support
- Created visual assets to align with website aesthetics and improve overall appearance
- Identified and implemented plugin solutions to enhance store capabilities
- Provided valuable advice to clients and prospects on optimizing online store performance
Cologne || 2018 – 2021
- Created responsive front-end interfaces for Typo3 websites
- Handled daily support tickets, debugging, and addressing customer requests effectively
- Designed customized visuals to align with client branding and site aesthetics
- Managed and enhanced mindshape's Instagram account with creative and cohesive content
Euskirchen || 2014 – 2018
- Developed and customized front-end features for websites utilizing Typo3 and Lemm’s CMS, Lemmy
- Managed daily support tickets, resolving bugs and issues promptly to meet client requirements
- Created custom graphics to enhance the visual appeal of client websites
- Maintained the Lemm Webagentur Instagram account in alignment with brand guidelines
- Provided friendly and clear consultation to assist clients and leads in optimizing their web presence
Düren || 2011 – 2014
- Designed websites for a diverse clientele across industries, blending aesthetics with functionality
- Produced eye-catching print materials including posters, business cards, stationery, brochures, and calendars
- Developed custom visual assets tailored to each client's website and brand identity
- Expertly retouched and manipulated images using Adobe Photoshop to enhance visual storytelling
- Offered strategic consulting to clients and leads, helping them bring their digital and design visions to life
{♥} Educations & Skills
School education
Knowledge & Skills
German – Native Speaker
English – Business Level
Bluesky | Discord | Instagram | Pinterest | TikTok | Twitter | Twitch | YouTube | Podcasts | Weblogs
After Effects | Aseprite | Canva | CapCut | DaVinci Resolve | Filmora | Illustrator | InDesign | MS Excel | MS Word | OBS | Obsidian | Photoshop | Trello
JTL Shop | TYPO3 | WordPress
HTML5, CSS3, SCSS, Bootstrap 5
Hobbies & Interests
Building connections and being creative is my core! Content creation, cross-stitching, pixel art, enjoying and analysing media, organizing digitally, and learning new tools.
{♥} References
{♥} Voices
Mareike joined me as a Junior Social Media Manager in March 2024. Back then I felt clueless about leading a social media team but Mareike took my fear away very quickly. Due to the social media knowledge she already acquired she proved herself to be an exceptional team member who learns and adapts extremely fast. She even showed me bits and bobs which never crossed my path during 13 years of professionally working in social media.
Her creativity and ability to execute innovative campaigns significantly improved our digital presence and engagement in a very humble and authentic way.
Mareike consistently exceeded my expectations, taking initiative and delivering high-quality work under tight deadlines. She is not only highly skilled but also a dependable and collaborative professional who would be an asset to any organization.
Ms. Schröder impressed us with her quick comprehension and her structured, diligent working style. She demonstrated a high level of initiative and consistently worked independently and goal-oriented. Her creativity and sensitivity for audience-specific content led to successful social media campaigns that significantly contributed to the visibility and branding of our company.
Particularly noteworthy are her excellent organizational skills and her ability to work efficiently and reliably even under high workloads. She always maintained a professional, cooperative, and results- driven approach in working with colleagues and external partners. She fulfilled the tasks assigned to her to our full satisfaction at all times.
Her conduct towards supervisors, colleagues, and business partners was always exemplary. Thanks to her friendly and dedicated manner, she was a valued member of our team.
Sumi has provided an unparalleled level of organized and motivated workflow, helping to create a solid base for our growing team. Her work has been instrumental in having all the needed tools and resources ready for each members requests.
Sumi is a natural born leader in the content creator space. She is creative, hardworking, organized, community focused, and always supportive of others. Sumi created our Crypt Community logo this year and is always helping us with graphic design and back end Discord tasks. She is always one of the first people to volunteer to tackle a new project. Sumi is one of the kindest people you will ever meet. It’s truly such a joy to watch them thrive in Twitch’s community related spaces.
Sumi's super power is creative engagement - and she really shines as a Community Leader for Shedford Hollow in keeping our village on discord both organised, and supported. All of our art and brand collateral was created and published by Sumi. She also spearheaded our growth via a Social Media plan last year, launching professional spaces on Twitter and more recently Bluesky to help encourage new members to join. Sumi hosts events for our community, organises developer sponsors to reward participation, and publishes campaigns on our social media and website for continued engagement. She's tenacious and driven, and I am often blown away by the effort and skill she puts into Shedford Hollow, especially as we know her in the creator space as being involved with, and successful in, other community ventures.